SubStoke
Your audience is ready for more. Let’s find them.
Made for Substack writers, creators, coaches, authors, podcasters, course creators
You make the work people pay for. Stoke reads your Stripe account, shows what you really earn and from whom, tells you who’s ready for the next step, and helps you reach them with a personal note from your own email.
Free until you pass 250 paying customers a month. Bigger audiences get 30 days free.
You’ve done the hard part.
You built something people pay for. The business side just hasn’t been pulling its weight.
“My dashboard says $1,000 a month. My bank says otherwise.”
“My subscribers are on Substack, but most of my income is from courses and digital downloads. I couldn’t tell you who’s bought both.”
“I know some of my readers would book a call. I just don’t know which ones.”
“I’d rather write than sell.”
Stoke sits on top of what you already use.
Your publication, your payments, and finally, a clear view of both.
Stoke
Turns that data into answers: what you really take home, who each person is across everything they’ve bought, and who’s ready for the next step. Then helps you send each of them a personal note from your own email.
Stripe
Handles every payment, from Substack subscriptions to downloads, courses and tips, and keeps each customer’s details.
Substack
Publishes your writing and runs your paywall.
Nothing to migrate. Your readers never see Stoke; they just hear from you.
From your Stripe data to who to Stoke.
To stoke a reader is to give them the nudge that moves them a step: from free to paid, from subscriber to client, from lapsed to back.
We’ll show you your real number.
Take-home after Substack’s cut, Stripe’s fees, refunds and disputes, for every payment and every month, across all your accounts.
$1,000 gross → $834 take-homeWe’ll put each person together.
Subscriptions, coaching, tips and one-off purchases, matched by email across every Stripe account you connect. One page per person, with everything they’ve paid you.
2 years subscribed · 1 course · 2 tipsWe’ll point out who’s ready.
Cards failing before they turn into cancellations, free readers who open everything, loyal subscribers who haven’t seen your other offers yet, anniversaries worth a thank-you.
38 free readers ready to hear about paidYou send the note, in your words.
No blasts. A short personal note, sent one at a time from your own Gmail, reads like a message from you, not marketing. Replies come straight back to you.
Sent from your Gmail · in your Sent folderHow it works
A few minutes to set up. Then Stoke keeps watch.
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Connect Stripe
Install Stoke’s read-only Stripe app on each account you sell through. You see exactly what it can read before you approve, and you can uninstall it from Stripe at any time.
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Add your free subscribers
Upload the subscriber export from your Substack dashboard. Stoke keeps only free subscribers’ email, first name, start date and engagement counts, encrypted.
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Connect Gmail to send notes
Stoke asks Google for permission to send email only. It sends the notes you approve, to the readers you choose, from your own address.
What Stoke can and can’t access
Your readers trust you. We treat that trust as ours, and ask for the narrowest access that works. The details are in our privacy policy and on the security page.
| Service | Stoke can | Stoke can’t |
|---|---|---|
| Stripe | Read payments, customers, subscriptions, invoices, refunds and disputes | Move money, issue refunds, or change anything in your account |
| Gmail | Send the notes you approve, from your address, and see which address that is | Read, search, label or delete your email |
| Substack | Use the subscriber export you upload, and your public profile | Sign in to Substack or see anything you don’t upload |
Grow your income from the readers you already have.
Connect Stripe and find out who to Stoke first. Free until you pass 250 paying customers a month.
Get started